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The color brown is a serious down-to-earth color signifying stability, structure and support.

Relating to the protection and support of the family unit, with a keen sense of duty and responsibility, brown takes its obligations seriously. It encourages a strong need for security and a sense of Belonging, with family and friends being of utmost importance.

It is the color of material security and the accumulation of material possessions.

It is a color of physical comfort, simplicity and quality

Brown is friendly and approachable. It is loyal trustworthy and dependable in a practical andrealistic way.

Brown is honest, genuine and sincere. It relates to the hardworking, the industriousreliable with both feet planted firmly on the ground.

It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort. '

It is a practical and sensible color which implies common sense.

The color brown is associated with wholesome, natural and organic produce and anything related to the great outdoors, agriculture and farming

Brown suppresses the emotions, creating a safe haven from the stresses of the outside world.

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